Email Page Ad
Advertise in our "Contact Us" Section
$250 per Day
Email Blast
Send out information to all our subscribers
in an email blast
$1500 an Occurrence
Featured Email Blast Ad
Include a blurb in our Email Blast about your company
$350 an Occurrence
Ad on one of our Ancillary sites
This places an ad on 1 of the ancillary sites for a month
$500 a month
Blue Package
Includes running a minimum of 20 landing pages ads per
month, and 4 home page ads
$750.00
per month
Silver Package
Includes running a minimum of 20 landing
pages ads per month, plus 10 home page ads, and 4 email ads
per month
$1500.00
per month
Gold Package
Includes running a minimum of 20 landing
pages ads per month, 15 home page ads, and 10 email ads per
month
$2500.00
per month
Platinum Package Includes the "Gold Package"
on Credit and Collection News PLUS an ad on all the
ancillary sites.
$3500.00
per month
Ancillary Premium Ad Package
This places an ad on all our ancillary sites for 1 month
$1250.00
per month
Digital Magazine "The Western Capital Advisor" Print Magazine
Advertising:
Page Size
= Tabloid, 5 Columns
by 13.5 inches or
945 lines.
Column Width
Inches
Picas
One Column
1.917"
11.5
Two Column
4"
24
Three Column
6.083"
36.5
Four Column
8.167"
49
Five Column
10.25"
61.5
Print Process:
Offset
Halftone screen: 85
line square dot.
Electronic Ad
Submission
Guidelines:
We layout our files
in QuarkXpress for
Macintosh. All ads
are then converted
to pdf and imported
to the template for
the newspaper. We
output at 600 DPI,
85 line screen.
Supported Ad
Submission Formats
for Macintosh and
Windows (in order of
preference)
Adobe Acrobat 7.x
or below - PDF
Format
When distilling
the pdf, make
sure:
Fonts
are embedded
(you can
subset
fonts.
There is
no
compression
or
downsampling
on Grayscale
or Color
Images.
File is
not
optimized.
There is
no color
conversion
(deselect
Convert CMYK
to RGB in
Distiller
3.0, and
Leave Color
Unchanged
radio button
in Distiller
4.0).
This is the
best way to
submit your
COMPLETED AD,
but provides
limited editing.QuarkXPress 6.5x
or below
Include all
fonts and placed
images that are
used (You can
use the Collect
for Output
command in the
File Menu to
collect all the
images).
This is the
second best way
to submit your
ad, and provides
the best editing
capabilities.Vector Graphics
Formats - Adobe
Illustrator, EPS
Include all
fonts and placed
images used (You
can use the
"Save for
Service
Provider"
command in the
utilities menu
to collect all
the images and
fonts)
Please use at
least
Illustrator 5.5
format.Raster Graphics
Formats - Adobe
Photoshop, TIFF,
JPEG
Minimum
resolution is
at least 150
DPI. Recommended
resolution is
at least 300
DPI, especially
if your image
includes type or
photography.
Be warned
that your fonts
may appear jaggy
or "bitmapped"
in these
formats.Text Formats -
Microsoft Word,
Email
Please use word
processing files
for text
submission only.
If you wish to
use photos or
graphics in your
ad, please
submit them
separately in
any supported
graphic format
listed above.
When submitting
your ad text in
e-mail, make
sure to attach
the graphics.
Do not use
word processing
documents for
layout or design
of your ad.What’s the
difference between
vector images and
raster images?
Vector images are
created on a
computer using
points and lines
with programs such
as Illustrator or
Corel DRAW. Logos or
illustrations are
the most common
types of vector
images, because they
can be enlarged or
scaled down with no
loss in quality.
Raster images are
most commonly used
for line art and
photos. Raster
images have fixed
pixel images.
Can I use
graphics from the
internet?
Be careful about
graphics you fetch
off the internet. We
do not accept any
files in BMP or GIF
format. Images on
the internet are
optimized for
computer screen
resolution (72 DPI,
RGB Color). Make
sure you choose an
image that is
optimized for press
resolution (300 DPI,
and Bitmap,
Grayscale or CMYK
color) or your ad
will not look as
good as you desire.
What do I need to
know about placed
images in Quark?
Make sure all placed
image files meet the
requirements
described in the
Electronic Ad File
Type Section. We
recommend that when
you place a Raster
graphic, that you do
not scale it above
100%. Doing so will
reduce the quality
of your ad.
What do I need to
know about color ad
submission?
Please format all
color images, placed
files and color
boxes or elements in
your document as
CMYK color. If
you’re using spot
colors, please
specify the Pantone
color you wish to
print. If your
document has a mix
of Black and white,
grayscale, and color
images, make sure
they are in their
appropriate color
formats in the
program used to
create it. For
example, if you are
using a grayscale
photo, make sure it
is not set to CMYK
or RGB. If you use a
color photo, make
sure it is set to
CMYK.
What do I need to
know about black and
white or grayscale
ad submission?
Please format all
images,placed files
and color boxes or
elements in your
document as black
and white or
grayscale.
What resolution
should I scan line
art?
Line art should be
scanned in at 600
DPI or above.
Can I submit my
own materials for
Western Capital
to scan?
Yes. Just be sure
that when you submit
black and white
artwork, that it is
not screened We can
accept any graphic
so long as it is no
larger than 8.5” x
11”. In fact, the
bigger the image,
the better. Remember
that color logos,
images or photos
printed from your
computer are not
likely to have
enough quality to
scan properly. Text
and forms do not
scan well either.
What should I
know about fonts?
We can only accept
PostScript Type 1
and TrueType fonts.
If you submit
PostScript, make
sure you include
both screen and
outline fonts. If
you have created
your files on a PC,
then your output may
not be as expected
without your fonts
on your disk. We
recommend using PDF
format with embedded
fonts to ensure that
your ad prints as
desired.
What media do you
accept?
We take Zips,
Floppies, CD-Rs, and
DVD in MacOS, DOS or
ISO 9660 format. We
also accept
attachments sent via
e-mail to your sales
representative.
Please alert us
before sending any
attachment(s) over
10MB. We suggest you
compress your files
in Zip (.ZIP) or
Stuffit (.SIT or .HQX)
Please do not send
self-extracting
archives (.EXE or
.SEA).
Display
Advertising
Deadlines:
The 15th of Each
month at NOON
for all new ad
materials
Ask your
Western Capital
advertising
sales representative
for details
or Email Robert
Paisola at robert@mycollector.com
